Search Engine Optimization (SEO) is alive and well in 2017, and there are a ton of ways that your company here in Portland Oregon can use it to your advantage.
Localized Portland SEO
Are your customers located in the Portland Metro area? Your brand should be targeting local markets (search queries / keywords) in the major search engines, especially Google.
Buying Signals in SEO
You can learn a lot about the research and buying cycles of your customers by seeing what they are searching the web for. Through effective keyword research you can pick up some questions that you may not have known your customers needed answers to before making a purchase decision.